August 30, 2026

Pricing to the street, not to the hope

Journal

6 min read

August 30, 2026

Pricing to the street, not to the hope

Journal

6 min read

August 30, 2026

Pricing to the street, not to the hope

Journal

6 min read

Window light across a wooden table and a glazed wooden door.

The listing price is a message to buyers. Priced to what the street has paid, it brings them in on the first weekend. Priced to the hope, it sits.

The street, not the hope

I price on sales, not listings. A listing is only what someone hopes; a sale is what someone paid.

What happens when it is too high

A house priced above its street sits, and after three weeks buyers start asking what is wrong with it. The eventual price is usually lower than it would have been.

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