Journal

Notes from the market.

Written when something changes.

Journal

No newsletter

Journal

Notes from the market.

Written when something changes.

Journal

No newsletter

Journal

Notes from the market.

Written when something changes.

Journal

No newsletter

What nine days on the market actually means

The number on the listing sites counts from the day a house goes live. Here is what happens inside those days, and why the first weekend decides most of it.

5 min read

Why I photograph every house twice

Noon shows buyers the rooms. Dusk shows them the house they will come home to. It costs one more evening and it is the photo they remember.

4 min read

Pricing to the street, not to the hope

The listing price is a message to buyers. Priced to what the street has paid, it brings them in on the first weekend. Priced to the hope, it sits.

6 min read

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